Top Korean actor Kim Soo Hyun faces mounting public criticism following allegations that he dated the late actress Kim Sae Ron when she was a minor, causing ripple effects across broadcasting and advertising industries.
The controversy erupted on March 10 when YouTube channel “Garosero Research Institute” claimed Kim Soo Hyun had dated Kim Sae Ron for six years, beginning when she was just 15 years old. While Kim’s agency Gold Medalist immediately denied the allegations as “clearly false,” the channel subsequently released photos allegedly showing Kim Soo Hyun kissing Kim Sae Ron’s cheek, intensifying public outrage.
The fallout has been swift and significant. Viewers of MBC’s variety show “Good Day,” where Kim Soo Hyun currently appears alongside G-DRAGON, have flooded the program’s message board demanding his removal. The show’s production team has yet to issue an official statement regarding these calls.
Disney+ original series “Knock Off,” starring Kim Soo Hyun, also faces uncertain prospects. While industry insiders suggest the release may be difficult under current circumstances, a Disney+ representative stated, “No official release date has been determined for ‘Knock Off’ yet.”
Major brands featuring Kim Soo Hyun in their advertising campaigns are scrambling to respond:
- Homeplus, which recently re-signed Kim as their 28th anniversary campaign model, stated they will “decide after confirming the exact situation”
- CJ Foodville’s Tous Les Jours bakery chain is reconsidering extending their contract with Kim, which expires this month
- LG Household & Health Care has already made cosmetic advertisements featuring Kim from 2012-2015 private on their official YouTube channel
Kim Soo Hyun, who rose to superstardom through hits like “My Love From the Star” and “It’s Okay to Not Be Okay,” continues to deny the allegations through his agency.
Key Updates:
- Allegations emerged March 10 via YouTube channel
- Agency denies claims as “clearly false”
- MBC variety show faces viewer backlash
- Multiple brand partnerships in jeopardy
Keywords: Kim Soo Hyun controversy, Kim Sae Ron dating allegations, Korean actor scandal #KimSooHyun #KimSaeRon #KoreanEntertainment
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