Virtual Sensation ISEGYE IDOL Breaks Two-Year Hiatus with Rock Single ‘Misty Rainbow’
Virtual girl group ISEGYE IDOL is set to make their long-awaited return to the music scene with their fourth single “Misty Rainbow,” releasing today at 6 PM KST, according to distributor KT Genie Music.
The new release marks the six-member group’s first official single in two years since their 2023 hit “KIDDING.” “Misty Rainbow” embraces a rock genre with upbeat band sounds, delivering encouraging messages through the members’ voices.
ISEGYE IDOL, consisting of virtual personalities INE, Jingburger, Lilpa, Jururu, Gosegu, and Vichan, debuted in 2021 and has since established themselves as one of South Korea’s leading virtual idol groups. Despite existing only in the digital realm, the group has achieved remarkable success in the competitive K-pop market, with previous singles like “Winter Spring,” “LOCK DOWN,” and “KIDDING” reaching high positions on music charts.
The group’s influence extends beyond music, having inspired popular webtoons “Magical Girl ISEGYE IDOL” and “Crossing Dimensions ISEGYE IDOL.” These digital comics have accumulated over 10 million views, while crowdfunding for their physical publication and official merchandise raised nearly 88 billion won (approximately $64 million), setting a record for the largest crowdfunding initiative in South Korean history.
Virtual idols represent an evolving frontier in the entertainment industry, combining elements of K-pop, streaming culture, and digital avatars. While ISEGYE IDOL’s members are portrayed as animated characters, they are voiced by real content creators who have built substantial online followings through gaming and streaming platforms.
The group is scheduled to perform at the “ISEGYE Festival 2025” on May 17, the second day of the event taking place at Seoul’s Gocheok Sky Dome. This appearance will give fans a rare opportunity to experience the virtual group in a live concert setting through advanced projection technology.
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