BLACKPINK members Jennie and Rosé have been actively forging their independent careers alongside their group activities. Their recent solo endeavors reveal distinct approaches to establishing themselves as individual artists in the global music industry.
Label Partnerships and Music Direction
Jennie launched her independent label ‘ODD ATELIER (OA)’ in December 2023, pursuing complete artistic autonomy. Through OA, she collaborates with Columbia Records and has been working on album production in Los Angeles, demonstrating her commitment to breaking into international markets.
Meanwhile, Rosé signed an exclusive contract with THE BLACK LABEL in 2024, a subsidiary of YG Entertainment led by BLACKPINK’s longtime producer Teddy. This decision allows her to maintain continuity with her K-pop roots while exploring her own musical identity under familiar guidance.
Musical Style and Achievements
Jennie’s 2024 debut album ‘Ruby’ featured singles like ‘like JENNIE’ and ‘Mantra,’ showcasing her evolution toward a global pop star image. ‘Mantra’ reached impressive positions on Billboard charts, ranking #2 on Billboard Global (excluding US) and #3 on Global 200. Some critics note her sound has moved away from traditional K-pop elements.
Rosé achieved global success with her hit ‘APARTMENT,’ which incorporated Korean cultural elements while appealing to international audiences. The song, featuring Bruno Mars, received higher chart positions than Jennie’s ‘Mantra’ during the same period and garnered praise for its creative approach and musical versatility.
Brand Activities and Business Ventures
Beyond music, Jennie maintains a diverse portfolio including fashion collaborations, television appearances, and festival performances like Coachella. Her partnerships with brands like Gentle Monster further cement her status as a multi-faceted entertainment figure.
Rosé has been focusing on global brand ambassadorships, notably being named PUMA’s global ambassador. She continues to expand her influence in the fashion world while leveraging the synergy with THE BLACK LABEL for her future musical projects.
Comparative Analysis
| Aspect | Jennie | Rosé |
| Label | Independent OA with Columbia Records | THE BLACK LABEL (with Teddy) |
| Musical Direction | Global pop focus, less K-pop influence | K-pop foundation with Korean sensibilities |
| Key Achievements | ‘Mantra’ on Billboard charts, Coachella stage | ‘APT’ global hit, chart performance exceeding Jennie’s |
| Other Activities | Variety shows, fashion, global brand partnerships | Global ambassadorships, fashion influence |
While Jennie pursues independence through her label and global pop aspirations, Rosé maintains stronger ties to her K-pop origins while still achieving international success. Both artists are effectively establishing their solo careers through different strategies—Jennie through complete autonomy and Rosé through strategic partnerships within familiar territory. These complementary approaches exemplify BLACKPINK’s “separate yet together” philosophy as they continue to support the group while developing individual artistic identities.
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