AI-Powered Radio Popup Station “106.3 Fizz-FM” Launches
Slice soda brand has officially announced its revival with the launch of an AI-powered radio popup station “106.3 Fizz-FM” in Los Angeles.
This campaign aims to evoke nostalgia for the brand’s heyday during the 1980s-90s when it was owned by PepsiCo, while promoting Slice’s new image as a healthier soda alternative in an innovative marketing approach.
AI-Based Radio Popup: “106.3 Fizz-FM” broadcasts throughout June in LA’s Koreatown and Mid-Wilshire areas, with all music and DJ content (“Bev”) created entirely by AI. The broadcast concept is “yesterday’s pop hits that never existed until now,” featuring AI-generated 80s-90s style music, talk shows, and Top 40 countdown programs.
Brand Repositioning: Slice has reformulated from a high-sugar soda to a health-conscious beverage, positioning itself to compete with brands like Poppi and Olipop. This radio campaign is part of a major marketing event tied to the new product launch.
Advertising Agency and AI Implementation: The project was conceived by advertising agency BarkleyOKRP, with all music, broadcast imaging, and DJ content created by AI, achieving a quality comparable to actual 80s-90s hits.
Expanded Broadcast Coverage Area
Initially broadcast from a translator station (106.3 K292HC) serving LA’s Koreatown and Mid-Wilshire areas, the station is now also available on FM 93.9 KLLI-HD2, reaching all of LA, Orange County, and Riverside areas. This expansion allows Slice’s AI radio popup to deliver its brand message to a broader audience across Southern California’s major regions.
Listening Areas
- 106.3 Fizz-FM: LA Koreatown and Mid-Wilshire centered areas
- 93.9 KLLI-HD2: Greater LA area, Orange County, Riverside and surrounding regions
Insights and Outlook
Slice’s AI radio project is being recognized as a fresh marketing case study that demonstrates both creative use of radio media and advances in AI technology.
The AI-generated music and DJ content successfully evokes nostalgic feelings while also revealing distinctions from human broadcasters (personality, energy, etc.), raising questions about future possibilities for AI-human collaboration.
The convergence of radio, marketing, and AI technology is expected to become increasingly active in the future.
